Less Effort is a small clothing label that I created with a close friend in late 2012. The brand is aimed at people into BMX, skateboarding, hip hop music and graffiti cultures and generally supports and encourages creativity.
The core of Less Effort is smart, affordable streetwear clothing. The artwork is created in house, and is promoted via Facebook, competitions, Tumblr and Instagram. We also work with people we have met online, friends and through various activities internationally.
I created the online store using Kirby CMS and Snipcart. The first version was made with WordPress and the Woo commerce plugin for the store. The design is minimalistic and is fully responsive. This is especially important when gaining followers through social media, as most users will be on a mobile.